{"id":5035,"date":"2018-07-09T00:00:00","date_gmt":"2018-07-09T00:00:00","guid":{"rendered":"http:\/\/localhost\/2018\/condra\/bulgarian-subsidiary-grows-european-market-share\/"},"modified":"2018-10-26T12:38:15","modified_gmt":"2018-10-26T12:38:15","slug":"bulgarian-subsidiary-grows-european-market-share","status":"publish","type":"post","link":"https:\/\/condra.co.za\/es\/bulgarian-subsidiary-grows-european-market-share\/","title":{"rendered":"BULGARIAN SUBSIDIARY GROWS EUROPEAN MARKET SHARE"},"content":{"rendered":"Condra Bulgaria Ltd, fledgling European subsidiary of South African crane manufacturer Condra, has received orders worth some \u20ac\u00bd-million in the past six months, and secured further contracts for the ongoing supply of end-carriages to crane manufacturers in England and Spain.\r\n\r\nThe subsidiary\u2019s latest order comprises components for a 10-ton overhead travelling crane recently delivered to a Russian company, where customer support is being supplied by Energoprofit Moscow, Condra\u2019s newly appointed agent in that country.\r\n\r\nThese successes are independent of orders worth several million Euros placed by Russian companies directly with the South African parent in recent years.\u00a0 It was to bring manufacturing capabilities closer to the Russian market that the Bulgarian subsidiary was established, while Energoprofit Moscow has now been appointed to deliver technical support and after sales service directly to the heart of that country.\r\n\r\nThe latent potential in Russia\u2019s lifting equipment market was identified by Condra as far back as 2000, but it posed the twin obstacles of widespread Russian scepticism of any and all capital equipment of African manufacture, and an ingrained confidence in traditional supply from Poland and Bulgaria, designated suppliers of lifting equipment to the former USSR.\r\n\r\nWhen Bulgaria entered the European Economic Community in 2007, legislated acceptance of foreign subsidiary companies paved the way for establishing a subsidiary in Pazardzhik, an industrial town outside the country\u2019s second city of Plovdiv with an acceptable national address.\u00a0 This took place in 2008 and, combined with Condra\u2019s German origins and connections, it provided the correct platform from which to address Russia, employing skilled staff from the pool of artisans left underemployed by a Bulgarian crane industry much troubled after the opening up of the region to global competition.\r\n\r\nParticipation in a Plovdiv exposition in 2010, and in two expositions in Moscow in 2011, resulted in the subsidiary\u2019s first orders as well as a working relationship with the Russian NGO Vniiptmash.\r\n\r\n
\"Cranes

Cranes under manufacture in Condra\u2019s Johannesburg factory<\/p><\/div>\r\n\r\nThe installation of Condra overhead cranes at Kazakhstan\u2019s Varvarinskoye gold mine afforded potential Russian customers the opportunity to visit working examples of the company\u2019s capabilities, and orders from Vniiptmash followed soon afterward; first the components needed for two 100\/20\/5-ton cranes, then four complete machines: two 90\/20-ton machines and two 38-metre span 70\/12,5\/5-ton double girder electric overhead travelling cranes.\r\n\r\nThe combined value of these four cranes was just short of \u20ac3-million, though this number was excluded from Bulgarian sales figures on account of manufacture being executed in the South African factory to meet the exacting demands of machine complexity that included lift heights of 28 metres and lift speeds of up to 12 metres per minute.\r\n\r\nThe next step was for Condra Bulgaria to seek out a foundry ahead of the start of local production.\u00a0 A working relationship was established with the Tisina foundry in Dryanovo, which in turn led to a partnership between the two companies and the construction in 2015 of a production facility of some 3000m2<\/sup> in Gabrovo.\r\n\r\nEarly last year, Condra Bulgaria moved from Pazardzhik to Gabrovo, with Nicolai Dyankov, Tisina\u2019s owner, heading up the company as managing director.\r\n\r\nBy December 2017, the Gabrovo operation had already supplied four double girder electric overhead travelling cranes to Bulgarian veterinary supplies giant Biovet, with capacities ranging from 3,2 tons to 25 tons and spans of between 14 metres and 30 metres, and these successes were quickly followed by orders taken early in 2018 for four 18-metre span single girder machines with capacities of 3 tons, 5 tons (two of) and 8 tons.\r\n\r\nAsked to comment on the subsidiary company\u2019s achievements to date, Nicolai Dyankov said that the drive for Russian market share would be helped by the certifiably lower overall lifetime costs offered by the Condra product.\r\n\r\nHe pointed to examples of cost-lowering product improvements such as the use of live-axle drives in place of ring-gear designs, and the introduction of adapted V-belt technology already tested and proven in the motor vehicle industry.\r\n\r\n\u201cComponent manufacture in South Africa has for several years made use of high quality materials, such as a 36B case-hardened material on most pinions,\u201d he said.\r\n\r\n\u201cThis is an expensive material, but it is beneficial in extending crane lifespan.\r\n\r\n\u201cA further example can be found in the high tensile-strength ropes fitted to hoists. \u00a0These have a smaller rope diameter, which enables use of a reduced drum diameter and a more compact gearbox and motor, all of which help contain costs.\r\n\r\n\u201cThese benefits are now available to the European market through Condra Bulgaria, where I believe they will contribute to a sustainable competitive advantage into the future,\u201d Dyankov concluded.","protected":false},"excerpt":{"rendered":"Condra Bulgaria Ltd, fledgling European subsidiary of South African crane manufacturer Condra, has received orders worth some \u20ac\u00bd-million in the past six months, and secured further contracts for the ongoing supply of end-carriages to crane manufacturers in England and Spain.…","protected":false},"author":1,"featured_media":4995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-5035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","entry","has-media"],"_links":{"self":[{"href":"https:\/\/condra.co.za\/es\/wp-json\/wp\/v2\/posts\/5035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/condra.co.za\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/condra.co.za\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/condra.co.za\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/condra.co.za\/es\/wp-json\/wp\/v2\/comments?post=5035"}],"version-history":[{"count":2,"href":"https:\/\/condra.co.za\/es\/wp-json\/wp\/v2\/posts\/5035\/revisions"}],"predecessor-version":[{"id":5964,"href":"https:\/\/condra.co.za\/es\/wp-json\/wp\/v2\/posts\/5035\/revisions\/5964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/condra.co.za\/es\/wp-json\/wp\/v2\/media\/4995"}],"wp:attachment":[{"href":"https:\/\/condra.co.za\/es\/wp-json\/wp\/v2\/media?parent=5035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/condra.co.za\/es\/wp-json\/wp\/v2\/categories?post=5035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/condra.co.za\/es\/wp-json\/wp\/v2\/tags?post=5035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}