{"id":7690,"date":"2022-11-11T08:27:07","date_gmt":"2022-11-11T08:27:07","guid":{"rendered":"https:\/\/www.condra.co.za\/?p=7690"},"modified":"2022-11-11T08:27:07","modified_gmt":"2022-11-11T08:27:07","slug":"condra-acquires-itek-drives","status":"publish","type":"post","link":"https:\/\/condra.co.za\/en\/condra-acquires-itek-drives\/","title":{"rendered":"CONDRA ACQUIRES ITEK DRIVES"},"content":{"rendered":"Condra, a South African leader in crane and hoist manufacture, has bought iTek Drives, a distributor of the Optidrive range of variable frequency drives (VFDs).\r\n\r\nThe acquisition secures for Condra the supply of a key crane component and reinforces iTek\u2019s position as an important sales partner of Invertek Drives, the UK-based manufacturer of the Optidrive product range.\r\n\r\nOptidrive VFDs optimise the operation of completed Condra cranes, delivering precisely variable motion during lift, cross-travel and long-travel, and smoothly changing motor speeds to eliminate \u2018stepping\u2019. The drives also optimise electrical energy usage.\r\n\r\nInvertek\u2019s pricing is competitive: through distributor iTek it can be as much as 25 percent lower than the prices of competing brands.\r\n\r\n
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Invertek\u2019s Optidrive Eco range of variable speed drives<\/p><\/div>\r\n\r\nThere will be no changes to staffing at iTek Drives resulting from the acquisition. All personnel will keep their posts to ensure continuity. \r\n\r\nThe takeover is seen by industry observers as a logical development of Condra\u2019s longstanding use of Invertek\u2019s Optidrive range, bringing together corporate synergies in vision and distribution likely to prove useful in improving both product delivery times and support for Optidrive installations across South Africa.\r\n\r\nEnd-users will benefit from expanded technical expertise, including readier access to installation and repair skills delivered by an increased staffing that will soon include Condra technicians currently undergoing training and accreditation in drive programming and repair.\r\n\r\nCondra\u2019s managing director, Marc Kleiner, thinks that Condra\u2019s incorporation of iTek Drives has likely propelled iTek to a position of agency leadership.\r\n\r\n\u201cCondra already holds a substantial stock of this product at our Johannesburg factory,\u201d he explained, \u201cso combined with iTek\u2019s own stock, the acquisition effectively makes it the country\u2019s biggest supplier of Invertek drives. Customers will benefit from the increased level of competition in the drive market resulting directly from this increased stockholding.\r\n\r\n\u201cThere will be no changes to iTek\u2019s pricing, branding or staff,\u201d continued Kleiner. \u201cThe existing team will continue to run the agency as an independent business unit, selling and supporting Invertek drives as before.\r\n\r\n\u201cDistribution channels will for the moment remain confined to South Africa, but there remains the option to extend distribution into sub-Saharan Africa at Invertek\u2019s discretion.\r\n\r\n\u201cWe have implemented a programme of planned visits to customers and sub-agencies to communicate the smooth change of ownership and improved product availability resulting from larger stock holdings.\u201d\r\n\r\nKleiner emphasised that, within Condra itself, benefits will include unhindered access to an excellent drive at a competitive price, and the ability to advance more quickly the technology incorporated in its own product. Online training by Invertek of Condra technicians, already begun, will be reinforced by in-factory training at the UK manufacturing facility in Welshpool in early 2023.\r\n\r\n

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Condra\u2019s managing director Marc Kleiner<\/p><\/div>\r\n\r\nCondra\u2019s purchase of iTek Drives is the company\u2019s second acquisition this year, and follows the incorporation into the group in March of Cape Town\u2019s BB Cranes.\r\n","protected":false},"excerpt":{"rendered":"Condra, a South African leader in crane and hoist manufacture, has bought iTek Drives, a distributor of the Optidrive range of variable frequency drives (VFDs). The acquisition secures for Condra the supply of a key crane component and reinforces iTek\u2019s…","protected":false},"author":4,"featured_media":7691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-7690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry","has-media"],"_links":{"self":[{"href":"https:\/\/condra.co.za\/en\/wp-json\/wp\/v2\/posts\/7690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/condra.co.za\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/condra.co.za\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/condra.co.za\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/condra.co.za\/en\/wp-json\/wp\/v2\/comments?post=7690"}],"version-history":[{"count":1,"href":"https:\/\/condra.co.za\/en\/wp-json\/wp\/v2\/posts\/7690\/revisions"}],"predecessor-version":[{"id":7701,"href":"https:\/\/condra.co.za\/en\/wp-json\/wp\/v2\/posts\/7690\/revisions\/7701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/condra.co.za\/en\/wp-json\/wp\/v2\/media\/7691"}],"wp:attachment":[{"href":"https:\/\/condra.co.za\/en\/wp-json\/wp\/v2\/media?parent=7690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/condra.co.za\/en\/wp-json\/wp\/v2\/categories?post=7690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/condra.co.za\/en\/wp-json\/wp\/v2\/tags?post=7690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}